IN COMPLEX PUBLIC AFFAIRS ENVIRONMENTS

We overcome obstacles

POLITICS, ECONOMY, REGULATION AND COMMUNICATION

With a comprehensive methodology

TECHNICAL PROPOSALS, COMMUNICATIONAL PLANS AND RELATIONSHIP

Proven ability to execute

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About us

INTEGRAL MANAGEMENT SPECIALIZED IN ISSUES OF HIGH REGULATORY COMPLEXITY

We are a Public Affairs and Communications Agency

In Síntesis Consultoría® we aim towards the professionalization of the management of public affairs in Peru, through a comprehensive methodology that incorporates the analysis and regulatory, political, economic, social and communicational prospective of the environment.

Thus, we formulate technical proposals, collecting local knowledge and international best practices, which we connect with the public interest and promote in a transparent way in different spaces of communication and relationship with decision-makers and relevant stakeholders.

This work methodology and our experience in the public and private sectors, in different areas, allows us to offer strategies totally customized to the reality of the clients, with a high level of execution.

Services

Our services

Spanning from the diagnosis, the formulation of the strategy,
to tactical execution and evaluation of results; we offer a
comprehensive service platform.

STRATEGY
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Strategy

Based on an exhaustive diagnosis of the risks and opportunities, we connect the client's objectives with the public interest, and we formulate strategies and plans, supported by technical proposals and transparent relationships with decision-makers and key stakeholders.

ACTIVE LISTENING
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Active listening

We developed an “Active Listening” system, which draws on different sources, official and unofficial, and we convert information into knowledge based on key questions and fact-checking filters.

REGULATORY
ANALYSIS
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Regulatory analysis

We interpret, translate and convert information specialized in value and proposals. We monitor trends and best practices to anticipate and face regulatory waves. We also develop technical and specialized "communicational strategies" with targeted spokespersons.

POLITICAL
PROSPECTIVE
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Political prospective

We analyze the environment from a political, economical and social perspective to anticipate risks and opportunities while assuring the objectives of public affairs are meat in a business as usual climate.

CITIZEN
PLATFORM
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Citizen Platform

We connect positions and proposals with the public interest, through unions, NGOs, social collectives and academia, building bridges of common objectives, using legitimate platforms and incubating institutions or new spaces

RELATIONSHIP
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Relationship

We reached the last mile in the deployment of public affairs management. We take care of stakeholder mapping, management of interests with the respective authorities, relations with parliamentarians and contact with opinion leaders.

STRATEGIC
COMUNICATION
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Strategic comunication

We do strategic communication through contact with the press and social networks, generating communication plans and managing crises.

Equipo

Our
Team

We are a multidisciplinary team with proven successful experience in different business areas, in the private and public sectors and in communications. Our main asset is reputation and professionalism.

Abogado y Comunicador, con un Máster en Derecho por la Virginia University, School of Law Postgrado en Comunicaciones por ESAN y con una Certificación en Sostenibilidad por MIT. Cuenta con amplia experiencia en el sector público y privado como haber ocupado el cargo de viceministro de Gestión Institucional del MINEDU, presidente de la Comisión de Lucha contra el Comercio Ilícito de la SNI, y miembro de la Comisión de Libre Competencia de INDECOPI. Actualmente, se desempeña como Gerente General y miembro del directorio en SINTESIS.
Fernando Cáceres
Executive Director
Economista y Comunicador, con un Máster en Relaciones Públicas por la Universidad Autónoma de Barcelona y una Maestría en Derecho Económico por la Universidad del Pacifico. Cuenta con amplia experiencia en el sector público y privados como haber ocupado el cargo de asesor de Comunicaciones en el MINEDU y el MIDIS, jefe de Comunicación Externa en ALICORP, director de Comunicaciones en Fundación Romero y coordinador de información e imagen en la Cámara de Comercio de Lima. Actualmente, se desempeña como director de Asuntos Públicos y Comunicaciones y miembro del directorio en SINTESIS.
Gabriel González
Director of Public Affairs and Communications

We have, proven,
experience in
these areas:

Expertise

Financial

Financial

Energy

Energy

Telcos

Telcos

Massive
B2B consume

Massive
B2B consume

Education

Education

Real estate

Real estate

Health

Health

Agriculture

Agriculture

Cannabis

Cannabis

Logistics

Logistics

ONG

ONG

Testimonials

Changes in the world today have dramatically accelerated transforming the way we do things. Being able to understand and anticipate these changes is vital for the optimal functioning of companies. It is always better to have a holistic view that allows you to see the forest by zooming in on the trees.

Rafael Cánovas
General Manager

"Price controls and other interventionist experiments are normally imported and / or recycled from failed experiences. For this reason it is essential to persist in the technical support of our positions, connect them with the public interest and, above all, present them with absolute transparency"

Gabriel González
Managing Partner of Public Affairs and Communications

For several years there has been a trend of overregulation in our country, which tends to lack adequate technical support, thus hindering the development of various sectors. Therefore, it is important to contribute in a technical and transparent way with the design of public policies in Peru.

Juan José García
Senior Regulatory Analyst
Contact

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